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A term used to describe members of the games industry that use patches for their games to reduce the value of those games in order to sell a solution to the problem they create. This can be done by introducing new or additional loot boxes and/or microtransactions to games that already have an up-front price tag, or by downgrading a product by stripping features out of it after the initial sale so that they can be reintroduced at a later date for either a monetary value or a PR boost some time after the initial backlash has died down.
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