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A social ratchet effect within a community. A process of moral outbidding, unchecked, which corrodes the group from within, rewarding those who put themselves at the extremes, and punishing nuance relentlessly. [Not to be confused with] 'virtue signalling', 'woke culture', or 'online mobs'. A purity spiral can contain all of these things, but it is defined by the fact that it takes place in a defined community or society, where being purer-than-thou is always being rewarded, and holding a divergent, 'less pure' opinion is normally punished, a dynamic which leads to an [inevitable] escalation as only the most extreme can 'win'. Could be anything, from Mao's Red Guard, to Neo-Nazis, to The Crucible, to [Instagram] knitting.
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