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Schmach is a meme, a joke, an insider used by the cool groovy youth. Originally it's a german word that could be translated with "shame" or "ignominy" and is used by kids and teens as slang for an expression of glee and amusement in someone elses failure. Schmach is currenltly going viral and has already spreaded to the United States where it's a well known meme. It's also going to be the worldwide slang word of the year 2020 and the "Jugendwort"(word of the youth) of the year in germany. You didn't know about Schmach? Well, Schmach on you! Tell everyone about Schmach and use it as often as possible...Schmach has to rise...schmach will rise...and YOU will be a part of the movement! (If you were asking yourself how Schmach might be pronounced...it doesn't matter. Say it how you want to, no one will call the schmach on you :)
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