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When you have produced something original (music, an invention, whatever), to make a fortune by lisencing (NOT selling, see below) the rights to it to a big company that can bring it to the masses. Differs from being a sell out, as you still own the rights, so the big co. can't force you to go mainstream to make them even more money. [Originated] when the [electronica] artist Moby sold the copywrites to every track on [the album] "Play", for use in ads, films, and TV.
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