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A term mainly known to be created by Vince McMahon, the owner of the WWF (World Wrestling Federation), was a marketing tactic in order to attract advertisers. The company would later change the name of the company, calling it the WWE (World Wrestling Entertainment) after losing a court case battle with the World Wildlife Fund, signifying what the product truly was. Some may say that it was a way for Vince to evade legitimate sport fees, dubbing his product as entertainment rather than an actual sport.
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