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To go above and beyond [expectations] when completing a given task/project. A [genericized] phrase originally used within the animation industry and the film industry as a whole. Based on a scene from the 1988 mixed live-action/animated film 'Who Framed Roger Rabbit' in which the main live-action character, Eddie Valiant, bumps into a ceiling lamp whilst handcuffed to the main animated character, Roger Rabbit, causing the lamp to continually swing [back and forth] throughout the remainder of the scene. The term refers to how the animators went on to meticulously hand-draw unique shadows for the animated character for every frame of the scene. The phrase went on to become a company mythos for the Walt Disney Company, then as a guiding principle within the greater film industry, and now sees use generally.
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