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1. An adverb used primarily in LGBTQ+ or makeup/drag queen settings to mean that something is in excess, highly noticeable, or overbearing in nature. Somewhat [interchangeable] with "so much" or even an [exclamation point] in some instances. Initially popularized by YouTuber Rich Lux and further spread by Jeffree Star, Gigi Gorgeous, and Tati Westbrook. 2. A popular form is to say "clock it the house", meaning that something unfavorable was noticed. 3. Can simply be used to say in isolation meaning: "totally", "agreed", or "[of course]".
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