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Acronym standing for [Bullshit Baffles Brains]. There is some truth in this as highly persuasive people can influence even the most intelligent to support their opinion. In Britain Parliamentary lobbyists are a case in point and let’s face it, whoever they meet, they won’t be talking the sharpest tool in the shed. These groups achieve their objectives by representing their arguments as reasonable, the view of the vast [majority of people], the only sensible course and by securing the support of other groups or organisations. The only requirement for the BBB effect to take hold and to avoid scrutiny is for there to be no direct challenge to the assertions of the bullshitter. Read the Bat-faced Jelly entry to see what can happen with the BBB effect.

NOTE: In 1945 a British 'A' Class submarine, HMS Aurochs, was launched. The submarine's motto was 'Excreta Tauri Sapientam Fulgeat' which translates as 'a bull's excrement can fool a wise man' or [Bullshit Baffles Brains]. From this we know that the acronym must have been in widespread use during and before the World War 2.

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