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A feminist theory that has been around for decades long before [the boogeyman] of "leftist beta social justice man-haters" had come around, which had only recently become popular due to (rather insecure) people confusing and associating term for minority groups of political extremists that get cherry-picked online, to promote a culture of "cringe" and outrage.

This term has become a part of online discourse due to the recent drama (as of this time of writing) coming from a Gillette commercial condemning the idea of manhood being ignorant towards people of the opposite gender, and instead promoting a culture where people learn how to be [socially conscious] of [one] other.

The outrage that had sprouted out of this had come from the confusion and intermingling with circles of discussion on [the internet] that had been keen on promoting an outrage culture, bringing along people coming from those circles to rant, or merely discuss the apparent "misuse" terminology while at the same time misinterpreting the commercial as some sort of planned political agenda against the male masses.

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