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A term coined by Rich Evans from Red Letter Media to refer to a sudden reveal of a fully visible creature in a movie. It’s not a direct comparison to the term know as “[Money Shot]” but rather an analogy comparing how in some movies having a slow and gradual monster reveal produces [anticipation] just like someone slowly unwrapping a present, while on the other hand having a full body rubber monster suddenly appear out of nowhere is like someone just throwing a gift [certificate] on the viewer’s face. A “Coupon Shot ™” may be used as an attempt to make a reveal shocking instead of exciting but most often is just the result of bad film making or terrible editing.
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