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A term coined by Jim Sterling used to define a recent trend in [video games] in which Ubisoft publishes a large amount of fundamentally nearly identical open world games, which all have very similar or identical elements [in the game]. Jim Sterling defines the tropes for Ubification in his video as "A huge open world, a slowly unfolding map, multiple hidden collectibles, a handful of side mission recycled across the play-space, gameplay that blend stealth and action with options for either play style, moving targets that patrol roads and require hijacking or destroying, very light crafting, tons of XP opportunities for [straightforward] skill trees, and the liberation of clearance of distinct regions."
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