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[Cultural Appropriation]. The notion that borrowing, adopting, adapting or marketing something from one culture by someone outside of that culture can somehow cause deep offense and insult to that source culture. In the UK the notion of 'cultural appropriation' first hit the headlines in 2018 when Labour Party socialist politician; Dawn Butler objected on Twitter and TV about chef Jamie Oliver's [cultural appropriation] of [Jamaican Jerk] food for his new microwave 'Jerk Rice' packet product. The creation of the word 'ricism' quickly followed as a suitable replacement for the mouthful that is 'cultural appropriation'.
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