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Refers to the boring/laborious --- not to mention demeaning --- every-few-months routine that a responsible and caring-about-his-public-image person needs to perform on his on-line profile-pages. Standing for Periodic Profile-Perusing/Purging, it involves occasionally going to your own profile and carefully scanning the comments/tags that others have posted there, and then deleting any posts that are either in poor taste or verbally attack your personal character.
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