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The only two words that will guarantee someone millions of views on a YouTube video with the use of a popular children's IP (e.g. Frozen, Spiderman, Minecraft). When placed in the title of a video, these words are often crammed in with other buzzwords that 1. are designed to grab the child's immediate attention or 2. [manipulate] [YouTube's algorithm] into placing said video amongst other well-made, thoughtfully-created forms of children's [entertainment] on the platform.
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