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Korea Tourism Organization is a government organization under the Ministry of Culture and Tourism, made to promote the country’s tourism industry. For 2018, the organization selected the hottest K-Pop idol group EXO to serve as its public ambassadors awarding them with the title "Nation's Pick". EXO has taken to the stage at many large-scale [international] events such as being the first kpop group to have their song played at The Burj Khalifa, the world's largest choreographed fountain show. Baekhyun even sang the [national anthem] at the opening ceremony of the 132nd [International] Olympic Committee session. Recently the group headlined and performed at the 2018 Winter Olympics closing ceremony in PyeongChang which has earned EXO the nickname “Nation’s Pick.”
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