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Matthew Lush is gay YouTube vlogger who has been internet famous likely for longer than a portion of his fans have been alive. He got his start on Myspace in 2005, and got the username "GayGod" when his original account got deleted and fans instantly flocked to his new one. His friend said he was "like a gay god" and the name just stuck. Matthew was also known for doing live shows on Stickam, a live streaming service that shut down in 2013. He later branched out to YouTube, opening his Lush channel in 2005, and GayGod in 2006. In 2007 he was #7 most subscribed, and became one of the first YouTube partners. He was still Myspace famous at this time, having nearly 400,000 friends at his peak. Years down the line, his internet fame started to slow down. However, in 2013 he started uploading to YouTube more consistently, and eventually grew both of his channels to over 1 million subscribers. In 2015, he had a dispute with Lush Cosmetics over them re-claiming his YouTube username "Lush", and he started a boycott campaign. In late 2017, Matthew put a pause on his Lush vlog channel and has yet to resume it. As of 2018, Matthew is still doing YouTube on GayGod, streaming on YouNow almost daily, interacting with his fans through Twitter, and is still a vegan (of nearly 12 years).

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