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ｗａｔｅｒｐｒｏｕｆ is a Frenchism of the commonly used term "waterproof", whose font style is slightly modified in order to create a [transcendent] effect, although it is really just about waterproof stuff. The term has gained popularity through the student communities in January 2018. [The community] holds it as a god-like property that common objects need to have (cups, phones, coats, but also beds, homes, [human beings], ...). It is closely related to the meme culture since it is mostly used with bad grammar and nonsense.
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