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Mapping out Generation Y's placement would put its members' formative and adolescent years through the late eighties until the millennial bug brouhaha of 2000. Generation Y represents the [juniors] of the MTV Generation (See entry), who by and large grew up influenced by the youth culture movement of the 80's and early 90's, further encouraged through a savvier approach by broadcast media (through film, TV, music, and literature) to promote talents, showbiz, and commercial ideas. The age of household Internet access in the 90's allowed Generation Y to initiate and sustain the convergence of broadcast media content with accessible information.

As Generation Y kids were introduced to the [World Wide Web] through basic dial-up Internet, so did the shaping of their lifestyles and approach to socialization. These were [significantly] influenced by online connectivity's relatively primitive Etiquette in technology and the inevitable results of self-discovery by the users who were interacting online. These formative years of Internet technology was coincidentally the formative years of Generation Y members. Online etiquette and protocols of social and legal interaction were yet to be fully established and formalized and it was during this period that much of the landscape of [the Internet] was influenced and shaped by how Generation Y used the Internet as a platform for [communication].

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