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AmourShipping (Japanese: サトセレ SatoSere) is the belief that Serena and Ash belong in a romantic relationship. The name is derived from the French word "amour", meaning "love". It was chosen as the name because the Kalos region is inspired by France (known for its romantic atmosphere) and Serena has a canonical crush on Ash. This ship is one of the most popular in the Pokémon anime, much like other ships involving Ash and one of his female friends, such as PokéShipping, AdvanceShipping, and PearlShipping. However, AmourShipping is unique compared to many shippings because of the confirmation of Serena's crush on Ash, rather than fans presuming based on hints and inconclusive evidence. The shipping's popularity began before the premiere of the XY series due to the revelation that Serena knew Ash in their childhood.
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