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'Click bait' is a popular word used on [the internet]. It is when you use a picture or sentence to lure people to click on your website/link/video, but is not always entirely true. For example, you could make a thumbnail for your YouTube video with bold letters saying: 'I NEARLY DIED?!' and lots of watchers would [immediately] click on your video because they want to know what happened. It is [considered] click bait only when the video maker lies about what the video is about.
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