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A benign proxy for the expletive "[motherfucker]". Employed by American television censors in the 1990s when broadcasting the film Die Hard 2 (1990). The phrase was inserted into Bruce Willis's dialogue when he declared, "Yippy-kai-yay, [motherfucker]" while lying on a snowy tarmac just before he ignited a trail of jet fuel that destroyed an airliner in mid-takeoff. Compare to [fighting in the alps].
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