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A lemming refers to a purchase/wished-for-item which results from reading an [enthusiastic] post about a new fabulous product. Overcome by compulsion, readers follow like lemmings diving off a cliff. [Originally] coined in the alt.fashion newsgroup in [the late 90s], the term has permeated numerous beauty boards/forums/sites. May be used as a noun or verb. May apply to the buyer but more commonly to the item of desire. A flemming is a fledgeling lemming.
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