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An online tool used to lure people into clicking on your website. It comes in a couple different forms: One form of click bait is a thumbnail. Often these types of click bait will feature pictures of hot women or [something else] that can grab your attention Another popular form is the caption of a thumbnail. These are used to build suspense and make you want to read the page. Some popular examples are "*[politician]* does *something newsworthy*", "you won't believe what *celebrity* did", and finally, "amazing trick to *do something hard*" Click bait was very popular when youtube began, as many aspiring [youtubers] would utilize click bait to get people to click on their videos.
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