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When used in a business context. noun: Churn is used when referring to 'churn rate'. Churn rate or churn, is the [percentage] of people that stop using or subscribing to a service within a certain time frame. For a business to be profitable, its [growth rate] must exceed its churn. As well as customer churn, there is revenue churn. verb: These [customers] that have left have 'churned'.
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