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word coined at ad-rag.com 1999 to describe the people who visit in one word rather than saying "you know, the art directors, planners, copywriters, art buyers, media people, designers...etc". Instead of a disgruntled worker it's an adgrunt, ie ad worker, who may or may not be in a perpetual state of disgruntled. Like the footsoldiers of advertising out on the front line of the advertising brand wars. And no, it is not a [coincidence] that part of the word is that deep guttural sound most of us adgrunts mutter when the client asks for [something stupid], [impossible], or the logo bigger.
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