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A word which, as its name suggests, means putting on 'pretences'; pretending to be something other than what you are. (This is the original meaning) In modern ignorance, the word is used to discriminate individuals who are perceived to have traits which render their identity more distictive than is deemed socially acceptable by wider society. This meaning of the word is a product of jealousy belonging to those who wish to justify their boring sameness by unfairly attacking those who distinguish themselves as having a sense of originality and freedom.
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