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Using state-of-the-art technology like graphical pattern recognition to garner data about your personal life without your express permission. If you have ever been in the background of a photo whilst having a beer at a restaurant, at a ball game cheering on your team or minding your own business on the bus. Chances are there's an organization who has sold information about where you were, what brand of beer you drink, your favorite team and the friends you were with at the time.
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