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A prepackaged food which, despite poor quality, largely negative reviews, and inflated cost relative to comparable products, remains popular through the force of aggressive branding and the inertia of name-recognition. Composed of grease, cheese, starch, despair, and meat and vegetable by-products, these are designed and packaged to be rapidly cooked in a microwave oven. Trump Steaks were introduced at The Sharper Image stores in July 2007 to much fanfare and press coverage, which is entirely unrelated to the Chapter 11 bankruptcy filing of The Sharper Image eight months later. Currently distributed by Nestlé S.A. under the brand name "Hot Pockets".
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