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A term used by gentlemen to annoy their [girlfriends] and also to poorly and [transparently] distance themselves from the feelings they can't come out and say directly . See "Fluffy Wuffy Sugar Muffin (FWSM)" (Common in London, specifically Isle of Dogs . Possibly related to the irish phrase 'Snuaidh Uaigh Bonnie' which would have been common to Irish [immigrants] to that area in the late 19th century)
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