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This term was popularized by Dj Khaled via the social media app, Snapchat. Through his many rants, he would often refer to something as a "major key" or "major key alert" or the "keys to success". This could be anything from drinking water with every meal, to watering your plants or even taking out the trash. So many people caught on to this trend and started immitating this phrase and before long, it was an actual coined phrase imbedded in urban vernacular.
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