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A person who identifies with ranchers/ranching as a form of sexual identity. Although it is speculated that it is Hispanic in its origins, it is most commonly attributed to North-America* - where people belonging to ranching communities often participate in activities solely for the purpose of emphasizing and expressing this identity. Examples being participating in bull riding, gun shows and fishing - activities which to those who are cisnormative, can be seen as symbolic of masculism - when in fact they are non-binary gender specific and instead are symbolic of ranching. *More specifically Texas; hence why it is also known as 'texgender'.
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