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Pronoun. An informal, plebeian, All-American term used to address more than one person, without regard to the sexes of the addressees. Continually gaining popularity in this function as a substitute for "you," "you all," "y'all," even among the highly educated, and even among traditional people deep in the South, home of rival, functionally-equivalent term "y'all." May draw its growing appeal, which stretches across barriers of age, economic and educational background, ethnicity, and geography, from its apparent congeniality to the All-American ethics of superficial egalitarianism, aversion to pretensions of education, and emulating popular media and celebrities. Also may be gaining popularity among aging baby boomers as these struggle to maintain some vestiges of youthfulness and relevance. Presently, the term is partially and even fully replacing "y'all" in the communications of many Southerners, many of whom may be inspired by, in addition to the reasons given above, an insecurity about their accent and/or regional origins. Very formal or linguistically-fastidious people may be irritated when others use this term. Proud Southerners may view the use of the term by their fellow Southerners as a form of cultural betrayal, as a form of scalawag-ism.

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