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Chipotle is an American restaurant chain specializing in Mexican food. The format is very fast paced where customers go down an assembly line. Each step has 2-6 choices and each customer gets a custom dish. The chipotilization effect carries this model onto other cuisines Chi-poke - (Hawaiian style of raw fish) Pho-pote - Vietnamese Pho (noodle) soup Chut-pote - Indian Curry and rice commonly served with Chutney.
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