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A polite way of telling someone that they are WAY too gullible into believing everything they see. Usually this is brought about by someone mentioning something interesting that the other person would like to see. And instead of giving a link to that item, they give a link to the music video, "Never Gonna Give You Up" by Rick Astley. And at that point, they have been Rick Rolled. This term is so popular it is now coined in Wikipedia. Google, "rick rolled" to see it appear there.
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