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The act of using or adding rainbow colors and/or imagery to advertising, apparel, accessories, landmarks, et cetera, in order to indicate progressive support for LGBTQ equality (and earn consumer credibility)--but with a minimum of effort or pragmatic result. (Akin to "green-washing" with environmental issues and "pink-washing" with breast cancer.) LGBTQ LGBT Slacktivism hacktivism pride gay pride LGBTQ pride
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