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Any corporate/branded merchandise given out for free in order to promote the company/brand. Usually little trinkets or doodads, sometimes clothing, and always cheaply mass-produced. Etymology of this term most likely stems from a middle-English use of the word 'swag' often in pirate circles or other criminal circles as a euphamism for loot or plunder. How anyone can really consider the modern day definition of swag as plunder or loot (since it's worthless) is beyond understanding. See also: schwag
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