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A term coined by social reformists to refer to the ignorant shaming, insulting, badmouthing and obscene remarks aimed at individuals possessing one of three of the standard body types (their being Mesomorphic, Endomorphic and Ectomorphic, namely body types that either specialize in creating and storing fat cells, creating and storing muscle cells, or a rapid metabolism that specializes in providing energy to the body by consuming resources that normally produce muscle and fat cells). Endomorphs. Endomorphs have a soft round body build and a high proportion of fat tissue, a trait passed on by cultures residing in cold climates, who relied upon the stored fat for survival. In the modern culture, inspired by a false image of the “perfect human body” in popular media, the need for fat storage in warmer climates (inhabitants of which having more Endomorphic or Ectomorphic body types) isn’t as necessary. As humans tend to feel a strong need to put down others to make themselves feel better, they have developed ways to shame individuals with a higher than average fat content (just like those who’re a different height, color, or culture) by insulting them for their differences.

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