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The [Ultimate Fighting] Championship (UFC) is the largest [mixed martial arts] promotion company in the world featuring most of the top-ranked fighters in the sport. Based in the [United States], the UFC produces events worldwide. The organization showcases nine weight divisions and enforces the Unified Rules of Mixed Martial Arts. The UFC promotes a brand of MMA which is self-acknowledged as "not just a sporting event; it is also entertainment and theater. The fighters are athletes and performers both." The UFC has held over 250 events to date. Dana White serves as the president of the UFC while brothers Frank and Lorenzo Fertitta control the UFC's parent company, Zuffa, LLC.
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