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To Change one position on Political issues after a politcal primary to make one's self image seem more politically moderate then where they stood when they ran for their politcal party's nomination (For Senate, Congress, President, Governor, ect). In essence it's to try to clear the board politically before battle their politcal opponent for a particular politcal office. Made Famous by Mitt Romney's 2012 Presidential campaign when one of his campaign workers refereed to resetting Mitt Romney's public image after winning his party's Presidential nomination as using a Etch A Sketch
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