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Big Black (best known for his role on MTV's Rob & Big) is credited with this saying -- in fact he has a clothing line named after it (dowork.com). Do work means to do your best, get after it, step up and push through barriers, overcome & achieve, etc. It's basically a way of encouraging someone to work hard. A more redneck version would be Get'er done! Son in this usage is referring to a close friend or at least someone who would appreciate the colloquial/familiar greeting.
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