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An internet/social media trend where one is nominated by a friend to post a video of them drinking large amounts of alcohol usually in a funny, creative, or absurd way. This normally involves the chugging of multiple beers, 26ers, or mickeys. The nominee must complete a challenge within 24 hours of being nominated. Once the challenge is complete the person then nominates three other friends to each complete their own version of a neknomination video, post it online, challenge three more friends, and the cycle continues. Also referred to as a "neknom"
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