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The proper scientific term for the annual shopping/consumption frenzy occuring annually in the weeks before the winter solstice in the northern hemisphere that has by and large replaced Christmas. Continues the historic trend of performing rituals in adherence to the ruling ideology of the time, starting with sun worship, continuing with deistic observances, and finally arriving at today's displays of material splendor. According to some, the transition to a post-scarcity ritual has begun, as witnessed by the sharp increase in file sharing and global video conferencing over the holidays.
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