Skip to main content
Dictionary
Store
Blog
World
Help
Advertise
Chat
System Status
Information Collection Notice
Trademark Concerns
reCAPTCHA Privacy
Terms of Service
reCAPTCHA Terms
Privacy Policy
Accessibility
Report a Bug
Data Request
Contact Us
Security
DMCA
© 1999–2026 Urban Dictionary ®
Mugs
Tees
Hoodies
Pro Customization
Create unique products with your own words and definitions
Preview
Personalize Your Design
Your Word
Your Definition
Noun, Used in advertising and marketing to describe the habits of poor strategists. When you read a blog, a tweet, or hear something, believe it to be true, and instantly turn it into what you believe is a sound strategy without much thought. It feels really good, but only lasts a short while because it is quickly disproven.
Text fits
Save
Cancel