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Those priding themselves by wearing overly expensive brand-name items such as Nike and Hollister, which they most likely bought from a thrift store because they cannot afford them. Usually wear ALL clothing of one brand, such as Nike socks, shorts, shoes, shirts, hats and hoodies, with matching colors of hoodies shoes and hats. Usually boasts about new shoes and their price, the same with hats. Also can be seen wearing two pairs of socks, of two colors, with one Nike logo above the first sock on each leg. Not to be confused with wannabe rappers which wear a single colored or patterned jacket that matches their hat color or sock color. The first of the two words is a literal first-hand memory from overhearing brand whores.
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