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The ability to make those around you feel happy, comfortable, and "cool" through your own uplifting behavior.

Men (and women) exhibiting swag are usually positive, happy, rarely negative or confrontational unless necessary, appears comfortable through relaxed body language, and live with a genuine and uninhibited interest in getting to know others. His "swag" contributes a positive and attractive atmosphere towards those around him.

Contrary to some of the misleading contemporary uses of the word, it is not a mysterious thing bestowed only upon "certain guys" who simply "have it." Nor can swag be bought. It is a positive energy anyone can adapt at any time.

Men with fake swag often use the term to describe unconvential fashion statements and displays of expensive material possesions.

For some women fake swag is often used to explain and justify superficial dating decisions, mistaking it as a sign of confidence, power, and status, while judging other perspective men as having "no swag."

Though its great to feel good about your appearance, a front of status and confidence through material possesions in an attempt to gain the validation of those around you is fake swag. The sort of women who fall for fake swag and exclude all other men are not worth the thought.

Swag is about a positive and unapologetic acceptance of self, a genuine interest in enjoying life, and a desire to share that positive energy with those around you. It is not about looks, status, or materialism.

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