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The act of blowing smoke up someone's ass. From the German word "rauch", meaning smoke, it is nonetheless pronounced as it would be in American English (RAOW-ching). A favorite pastime of would-be high testosterone alpha males, it tends to be found in high abundance at company golf outings and national sales meetings, particularly those in companies where the CEO is male and is himself from a sales background. Seldom practiced by female executives, who tend to be not so insecure, immature, and boorish.
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