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Coined by comedian Bill Burr and his girlfriend Nia Hill (aka the "Lovely Nia") and shared with his legions of fans via the Monday Morning Podcast. Refers to something that should be good but ends up being bad. Originated when Bill was about to give Nia a back massage (good) but didn't rub his hands to warm up the lotion which resulted in Nia getting shocked by the sensation his cold freckle-marked hands on her warm skin (bad). Should be said like an African American pimp stereotype from the 1970s.
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