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A meme is a theoretical unit of cultural information transmission that is reproduced (i.e. produced over and over again) on a large scale by active agents whose means of appropriation rely on the interplay between (pre-existing) biological, socio-cultural, and technological formations or assemblages. A meme is: - A theoretical unit of cultural information transmission that is indefinite. - A widespread reproduction or re-appropriation of an existing cultural ‘thing’. - Not just a veracious imitation according to one’s ability to perceive and copy. - Not a reactive emotion (although emotions are often involved in the meme-process). - But instead: a reproduction that is inferred by pre-existing knowledge and human intention. - Dependent on biological, socio-cultural and technological formations. - And on pre-existing memes that have already been circulating through culture.
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