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Alternative applies to people, usually fairly young people (young at heart at least!), that do not fit into any particular subculture but are definitely not townies or any other 'mainstream' types. Personally, I like lots of different music, from Joy Division to Alanis Morissette and Nirvana. Because this is not 'cool' music (if by cool you mean mindless shite like hip hop and garage, yo, yo me-freestyle bollocks that townies like!) I would call it alternative music which therefore makes me alternative. So basically, alternative is the best term to label yourself with if you want to position yourself outside of the mainstream without tying yourself down to a particualar subculture, such as goth or grunger
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