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This occurs when you are the last person to make a positive comment on someone's social media page. Everyone is so infatuated with this person and there are lots of positive comments! But then - it's like your comment is viewed as uninvited ("who is this?"), unenlightened ("didn't we just say that?") or as patronizing ("oh, of course you'd say that"). After your comment, all activity on the original comment stops cold! You are the last person to leave a flattering comment, hence your text is the endfatuation! Everyone is so infatuated with someone on a social media site but when you add your comment, further activity comes to a halt!
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